Glossar

A/B-Testing Ad Clicks Ad Conversion Ad Copy Ad Effectiveness Ad Engagement Ad Exchange Ad Exposure Ad Frequency Ad Funnel Ad Group Ad Hoc-Analyse Ad Impressions Ad Inventory Ad Metrics Ad Network Ad Operations Ad Optimization Ad Performance Ad Personalization Ad Placement Ad Response Ad Retargeting Ad Sequence Ad Serving Ad Spend Ad Tracking Ad Verification Ad Viewability Advertorial AdWords Affiliate-Marketing Affiliate-Netzwerk Akquise Akquisition Angebotserstellung Ansprache Anzeigenkampagne Attributionsmodell Audience Insights Audience Targeting